FREE WORKSHOP ALERT

In the competitive world of business, securing every possible advantage is critical for growth and success. For small businesses in Virginia, the Small, Women-owned, and Minority-owned Business (SWaM) Certification provides a unique opportunity to stand out, access lucrative State and city government contracts, and build strong networks in the public and private sectors.

Small business owners who are looking to participate in Virginia’s specialized procurement and contracting opportunities are encouraged to become SWaM certified. The SWaM certification is a vehicle to promote economic growth of Virginia’s businesses. Becoming SWaM certified is just the first step in doing business with the Commonwealth. Each year the state buys goods and services totaling more than $8 billion. The Commonwealth of Virginia wants to do business with you and increase participation of small, women owned, and minority-owned businesses.

This workshop will cover the SWaM Program and certification/designation types, on-line application process, required documents needed to apply, and how to use the certification to do business with the Commonwealth (intro to eVA, Virginia’s Online Procurement Portal).  Feel free to bring your laptop. 

What is SWaM Certification?
SWaM certification is a designation provided by the Commonwealth of Virginia, designed to promote economic opportunities for small businesses, women-owned businesses, and minority-owned businesses. This program connects these businesses to a wide array of state-funded procurement opportunities.

Why is SWaM Certification Important?
1. Access to State Contracts
   Virginia spends billions annually on goods and services. A portion of this spending is allocated specifically for SWaM-certified businesses. Certification opens the door to these       opportunities, giving your business a competitive edge.

2. Enhanced Visibility  
   Being listed in the SWaM database makes it easier for government agencies and larger companies to find and partner with your business. Many organizations actively seek           SWaM-certified vendors to meet their diversity and inclusion goals.

3. Networking Opportunities
   SWaM certification allows you to attend specialized networking events, workshops, and expos. These platforms are designed to connect you with key decision-makers and           industry leaders, offering a direct route to new partnerships.

4. Strengthened Credibility
   The SWaM designation is more than just a certification; it’s a statement of trustworthiness and capability. It signals to potential clients and partners that your business meets           rigorous state standards, enhancing your reputation in the market.

5. Support for Growth
   Certified businesses gain access to training programs, mentoring, and resources aimed at helping them scale and compete effectively in larger markets.

Who Should Get SWaM Certified?
Any small business in Virginia that qualifies as small, women-owned, or minority-owned should consider applying for SWaM certification. Whether you are a startup or an established enterprise, this certification can amplify your growth potential.  For Virginia small businesses, SWaM certification is more than a credential; it’s a gateway to new opportunities. By leveraging the program, you can unlock contracts, enhance your visibility, and establish a foothold in a highly competitive marketplace. Don't miss the chance to grow your business—start your SWaM certification journey today and position your business for long-term success.

Want to share with your network? Download the Launch Loudoun SWaM event digital flyer.

Presented by Chris Ley, Business Services Manager, Northern Virginia Region.